About Katti

Pronounced "KAY -tee" - it just looks funny. It's a whole story; you should ask me about it!

I teach coaches how to sell with authority instead of desperation. I teach coaches how to turn their dead-end sales calls into enthusiastic yeses so they fill their rosters with DREAM clients and their bank accounts with DREAM revenue streams.

I've been in sales in some capacity since I was old enough to have a job, and I've been a coach since the late 90s unofficially, the year 2000 officially. My sales experience spans corporate, telesales, retail, and entrepreneurial environments, so I've seen every sales system, technique, and "foolproof" script out there. And I've watched most of them fail coaches who are trying to build sustainable, profitable businesses.

Why? Because most sales training only teaches you what to do once you're already ON the call; things like managing objections, how to close, how to pitch... But they skip the most critical part: what happens BEFORE the call.

That's where I come in.

My Unconventional Background

I started as an actor and singer at a young age, and I've spent the past 25+ years as a professional voice & acting coach with a patent-pending method for preventing voice loss for good. I've trained actors, singers, and public speakers to use their voices with power and authenticity.

The training I received at my NYC conservatory taught me something no sales programs, mentors, or trainers ever could: authenticity isn't just a buzzword; it's a strategy.

When I am in the sales world, I bring that same principle with me, which is why I'm a top seller in most environments. No manipulation, no pressure, no "closing tactics" that make you feel like you need a shower after every call. Just transparency, authority, and partnership.

The Mantra That Changed Everything

When I was auditioning in the brutal NYC theatre world, I created a mantra that got me through the high pressure of every waiting room:

"I'm just here to remind them why they already picked me."

That shift from desperate performer hoping to be chosen to confident professional who knows her value changed EVERYTHING. Literally - because it's the same shift I teach coaches to make in their sales processes. You're not begging prospects to work with you, you're only getting in front of people who have already decided to work with you and who are ready to invest. TODAY.

That's authority. That's what I teach.

About The Differentiator: Sell with Authority

"The Differentiator: Sell with Authority" is my signature program for coaches who are exhausted from spending hours on sales calls that go nowhere.

You know the calls I'm talking about. Calls with:

Leads who can't afford coaching
Leads who are just exploring their options and gathering information
Leads who make excuses and seem un-coachable
Leads who don't know if you can help them achieve their goals (because they didn't learn anything about you before scheduling a call with you)
Leads who ask for eighteen follow-up calls before making their investment

These kinds of leads were never going to buy (or they were going to put you through the ringer before ever committing).

The ones who do say yes turn out to be total nightmares; they demand more from you than your program offers, don't do the work, and often default on payments.

You're working harder than ever but your you're closing people who drain you (or not closing at all).

And you're starting to wonder: Is it my offer? Is it my pricing? Am I just really bad at sales?

Here's the thing: it's NONE of those things.

You're talking to the wrong people. And the reason you're talking to the wrong people: you don't have a complete sales system.

What Most Sales Training Gets Wrong

Most sales programs only teach you what to do ON the call. Things like:

How to manage objections
How to pitch your offer
How to close with confidence

But they skip the FIRST HALF of the sales process: what happens BEFORE the call.

Without that foundation, you're:

Letting anyone interested book a call with you (even if they're not qualified)
Entering sales calls from a place of desperation, hoping they say "yes"
Pitching without understanding what truly matters to your leads
Pricing your programs reactively instead of strategically
Feeling stuck between being "pushy" which feels gross, and being "passive" which leaves you broke

That's why you're exhausted. And that's what The Differentiator fixes.

The Complete Sales System

The Differentiator: Sell with Authority teaches you the full sales process from pre-call qualification all the way through to confident closing, so you stop wasting time on the wrong people and start building a roster of clients you actually love working with.

The system has six core components:

1. Pre-Call Qualification

How to filter the right people IN and the wrong people OUT before they ever get to your calendar: so you're only talking to leads who are ready, can afford you, and are a good fit.

2. Authority & Exclusivity

How to position yourself as THE solution (not one of many options): so prospects come to the call already believing you're the coach for them.

3. Discovery

How to uncover what matters MOST to your prospect on the call: so you go past just the surface-level goals and get to the deep transformation they're actually seeking.

4. Positioning

How to show them that your program exceeds their expectations no matter how unique their circumstances are: so they see you as the only logical choice.

5. Pricing Strategy

How to design pricing that supports YOUR goals (financial, lifestyle, capacity): so you can charge premium prices with authority and without apology.

6. Partnership Closing

How to guide them to "yes" as the first part of your coaching with them: so closing feels like partnership, not pushy persuasion.

What Changes When You Have the Complete System

✅ You work LESS. You're only getting on calls with qualified people, so you're not wasting hours on leads who were never going to buy.

✅ You close MORE. When you're talking to the right people, your close rate skyrockets. No more "let me think about it" disappearing acts.

✅ You love your clients. You're working with people who are ready, do the work, get results, and pay on time. No more nightmare clients.

✅ You earn MORE. You're charging high-ticket prices and working with clients who see the value, so you're finally hitting your income goals.

✅ You operate from authority. You're not chasing, convincing, or hoping. You're assessing, deciding who's a fit, and partnering with your dream clients.

This isn't just a sales system; it's a business transformation.

Who This Is For

The Differentiator: Sell with Authority is for coaches who:

Are exhausted from sales calls that go nowhere
Keep closing the wrong people (or not at all)
Want to work with dream clients, NOT nightmare clients
Are ready to stop undercharging and start operating from authority
Want a proven system (instead of just tactics or scripts)

This is for coaches who are serious about building a sustainable, profitable coaching business without burning out in the process.

Who This Is NOT For

The Differentiator: Sell with Authority is NOT for coaches who:

Want a "quick fix" or a magic script
Aren't willing to establish standards for their clientele
Are looking for tips on how to be more aggressive and dynamic in their selling
Aren't ready to invest in themselves and in their business

I only work with a few coaches at a time so I can be present and able to customize your sales process to meet the unique needs of your business. I'm selective about who I accept, just like I teach you to be.

Ready to Learn More?

If you're ready to stop wasting time on sales calls and start working with clients who light you up, let's talk.

Click the button below to apply for an alignment call with me. At the end of the application, you'll be redirected to my calendar to set up a time for us to chat.

APPLY HERE