About
About Katti
Pronounced "KAY-tee"
(I know, it looks funny - ask me about it sometime!)
I teach coaches how to sell with authority instead of desperation - so you can turn dead-end sales calls into enthusiastic yeses, fill your roster with dream clients, and build the revenue stream you actually want.
Why I'm different
I've been in sales since I was old enough to have a job: corporate, tele-sales, retail, entrepreneurial. I've seen every "foolproof" script and technique out there. And I've watched most of them fail coaches trying to build sustainable businesses.
Why? Because most sales training only teaches you what to do ON the call - objection handling, closing tactics, pitch perfecting.
They skip the most critical part: what happens BEFORE the call. That's where I come in. My approach is built on three pillars: Qualify. Position. Partner.
Most coaches spend hours on calls with people who can't afford them, aren't ready, or ghost after "great conversations." I teach you how to qualify leads before they ever book, position yourself as the authority they're already seeking, and close from partnership instead of pressure.
It's sales as extreme customer service - and it works.
My unconventional edge
Before I became a sales coach, I spent 25+ years as a professional voice and acting coach. I trained actors, singers, and public speakers to use their voices with power and authenticity - and even developed a patent-pending method for preventing voice loss. My NYC conservatory training taught me something no sales program ever could:
Authenticity isn't just a buzzword. It's a strategy.
No manipulation. No pressure. No "closing tactics" that make you need a shower after every call.
Just transparency, authority, and partnership.
The shift that changes everything
When I was auditioning in the brutal NYC theatre world, I created a mantra that got me through every high-pressure waiting room:
"I'm just here to remind them why they already picked me."
That shift - from desperate performer hoping to be chosen to confident professional who knows her value - changed everything.
It's the same shift I teach coaches to make in sales.
You're not begging prospects to work with you. You're meeting with people who have already decided they want to work with you and are ready to invest today.
That's authority. That's what I teach.
Ready to sell from authority?